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How Kleenex cleaned up with digital | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Val Maloney

Kimberly-Clark doubled its investment in digital and social in 2015 for Kleenex. But here’s what’s interesting about that information: it was largely driven by a single Facebook campaign.

http://strategyonline.ca/2016/07/25/how-kleenex-cleaned-up-with-digital/
 

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